Research

My research has been on-going throughout my pre-production work. After some initial research i had some ideas for my own video and as the research progressed, so did my ideas. Firslty i looked at three different types of music video, narrative, concept and performance. I then analysed a video from each and considered popularity in order to help me make a realistic choice in which way to take my video. To help with the more technical side of filming i focused on camera shots, angles and movement. I considered the effect on the audience and how they move the video along, this helped me to be more selective of the camera shots i used while filming. i then studied the timings of some videos to help me understand how long shots are in music videos, it is alot quicker than i first thought and so i realised i would need a lot of film to take bits from and in order to get all these shots i would need a good filming schedule. Finally i looked at three videos with a similar genre to my chosen song 'She's so Lovely' by Scouting for Girls, this helped with my planning as i could concentrate on characters, setting and storyline of videos with a similar theme. From this i really developed my ideas and made final decisions for my video, i then went on to write my treatment outlining my final plan.