Friday, 22 January 2010

CD cover finished- 26th september

The CD cover was made today on the computer using the band pictures which we took in the school hall with i white screen behind them. We player around with the different effects and different ideas, for example dressing the band up with different clothes and having them in actions shots, or just them chilling out. And we wanted to have a brick background because of their name the Street orphans which agian another identity we wanted audiences to recongise our band with

Finished research- 17th september

We had all the research to hand including textual analysis to music videos with the same genres like Kasabian "Fire", which we pick up a lot of different ideas. Also we had pictures of the band "The Killers" this helped us because we wanted to create the same image with our band with clothes and styles, but we also wanted to diversify our band from the average indie rock look as we wanted the audience to recongise our band as a unique one.

Thursday, 21 January 2010

Editing- 1st Draft

To edit my video i used movie maker on an apple mac, this was the first time i have used any apple sorfware and so at first i was unsure how to use it. However, i found it very simple to use and quickly picked it up and was soon using it confidently. The only real issue i had with using this was that it often froze and i had to restart it losing quite a bit of work a couple of times. As soon as i realised this was going to be a reoccuring problem i had to get into the habit of saving the project after everything i did. Also, at times the project would take a good 20minutes to load which was valuable time wasted.
As i thought after filming the band in room sequence, these shots looked very unprofessional and were often out of time and messy. After attempting to make them fit in with the music at the right time, turned out to be almost impossible and so i soon abandoned that idea and decided to go all narrative insted. As i got some way through i video i started to panic i didnt have enough film without the performance, however luckily i did just about and managed to fill the whole of the song.
I started to edit before i had completed all the filming, this didnt turn out to be much of an issue as i just slotted in the extra shots after editing most of the video.
A few of the shots were very dark, this was easily put right by using a tool on effects which lets you edit light, dark and contrast.
Overall, i am happy with my first draft, i think i managed to gety the storyline across successfully abd the fact that i didnt use any band scenes doesn't appear to let the project down in any way. However i need to get feedback from an audience to determine whether my judgement is right. After hearing their opinions i can then go on to decide on any amendments i may want to make.

Location Shots














































Wednesday, 13 January 2010

Storyboard Animatic



This is the animatic of our storyboard. Due to the nature of our video I've only drawn and animated the narrative because the band sequences can be placed around it, as they're not as important.
Looking at the animatic i like the way the narrative flows and changes. The story seems clear and moves at a good pace to accompany the song and the sad, lonely mood we're trying to create should come across nicely.

Group members (and candidate numbers)

Niall Lucas – 3125
Jordan Perrett – 3161
James Nash – 3148
Lewis Taylor - 3206

Monday, 11 January 2010

Media Treatment- By Jordan

Song - "When you were young" By The Killers

This music video is about the ups and downs of a flaky relationship (originally a married couple however we have changed it to a teenage relationship to market it at teenagers so they can relate to the video better), however love brings them back together. We begin with a tracking shot of Megan (the girlfriend) walking down a path on her phone texting . No music is being played at this moment (only a gust of wind can be heard - Non diegetic sound). Megan then trips over and drops her phone and we zoom in for a close up of her crying on the floor. George (her boyfriend) appears into the frame, (with just his hand) and as his hand touches hers the music starts - (we see Matt the lead singer/guitarist strum the first notes with a low angle shot looking almost direct up and the song kicks in.

The next few scenes we see are in the form of flashbacks of George and Megan spending time with each other like teenage couples do, first at home on the sofa hugging (a medium shot - no extra lighting only sunlight through the window), The next is them walking down the high street holding each others hand and we use a slow motion tracking shot but then also rotate (panning shot). The centre point of the video is the scene where George cheats on Megan with Martha (another girl who likes George). The difficulties with this shot is that we want to make it look like George has been caught in a weak moment appose to him just seeing another girl. So this scene is taken place in George's bedroom and we have Martha holding Geroge's hand and we then see Martha's head move slowly towards George and he cautiously moves forward (close up). Just before they kiss we see Megan enter the room (medium shot of her standing under the door frame) and this is a massive turning point in the music video.

We then cut to the band in the room scene where we have a close up of Matt singing and then cuts to a cross around his neck just as the song refers to Jesus and we have an extreme close up of the bass player but looking down his guitar as he is playing it, (idea from fall out boys). As we cut back to the narrative we change to a blue filter to make the next scenes feel cold because of the change in mood and to get the audience to feel the sadness at this stage of the video. This idea came from the music video "How you remind me" - by Nickelback where they change from blue to normal filter.

These next two narrative scenes continue the story but from two seperate view points, the first being Megan having a breakdown over what she just saw while walking in the street, (tracking shot). Then she stops in the middle of the street crying, holding her head and we circle around her with the camera as she gradually falls to the ground we use a panning shot. Then we quickly cut to a band in the room shot, (close up of Matt singing for a few seconds). The second point of view is from the boyfriend (George), who we see walking down a alley (mid shot) and we see him take his bag off his back and throw it against the wall in the realisation that he may have lost the only girl he truly loved. This is where we try and gain sympathy from the audience for George as it looks like one seductive moment of weakness may have lost him his girlfriend, unlike the original video you don't see the other girl again which could suggest to the audience that it was just a moment of weakness.

We again cut back to the band in a room scene, however unlike the original music video we decided to keep it seperate from the narrative so it doesn't interfere with the emotional changes through out the video. we get medium shot of the band for a few seconds.

Finally we finish the video scene as we left it from the start, Megan again walking on her own and tripping over, however all we see is a medium shot of Megan falling with only George's hand in sight then a close up of Megan looking up at him with tears running down her face, we then finish the video on that shot.

Tuesday, 5 January 2010

Treatment

This music video plays on audience expectation, it focuses on stereotypes within youth culture until the very end where there is a quirky, unexpected finish.
The characters are central to the narrative, the three members of the band are the main characters, all introduced as soon as the music starts. The lead singer is shown as a typical ladies man, he's stylish, attractive and confident. As the video progresses the audience can tell he is popoular, charming and can be quite rebellious. The second male character is clearly a geek by his appearence and manner, obviously shy and awkward and always shown either reading or on a computer. When it comes to fashion and looks, it is clear he is clueless. The final male character is the joker, the one that no-one takes seriously and can be very irritating, however he has a very different view of himself. From the way he acts and dresses it is clear to the audience he thinks he is popular with the girls and amongst the boys and seems to be totally unaware of the fact that no-one else takes him seriously.
As soon as the audience are introduced to the characters, they have a strong idea of the boys personalities.
The narrative is very simple, runs closely to the theme of the song, based on romance and having a crush on someone. In the video the idea of young love and awkward first dates are captured in a lively, comical, up beat way to compliment the pace and tone of the song. The colours are bright and movements energetic, everything is fairly fast-paced with a humorous side to create a happy atmosphere.
At the start the boys realise they are late for something, they jump into action and start getting ready. After the first chorus, there are flashbacks to when the boys were at school in the week. Jay, the lead singer, is shown surrounded by girls in the sixth form common room, James, the geek, is working on a computer in the library and Jake is shown messing around with a friend. Then, in turn they each notice someone else, through the shot sequences it appears they are looking at a girl that stereotypically matches them, for example James looks up and then a shot of a geeky girl reading in the corner is shown, so the audience assume he fancies her. After all three girls are introduced, they also become key in the narrative development.
For the remainder of the song, the story goes back to the characters getting ready, it is now obvious they are preparing for dates. The girls are also getting ready, everyone is getting ready in a very typical and expected way, for example the cool couple have millions of clothes to choose from and are paying attention to detail, wheras the geeks are clearly inexperienced at trying to look good.
This is also combined with performance shots, which take place in the school music rooms to continue the idea that the characters are all friends at school and during the week this is where they spend most of their time. This helps break up the narrative andstop any confusion concerning time, it also helps bring more energy to the video and links the characters together.
As the song draws to a close, the characters leave their houses and walk along, going to their meeting place, as the boys come to a stop, the audience expect them to be with the girl that matches them stereotypically when really, Jay meets with the geeky girl, James goes with the jokey girl and Jake and the popular, cool girl go off together.
The final shots are of the shy and nervous couples walking off holding hands together and so as the song ends, there is a happy ending to accompany it.

Permission




Risk Assessment







Storyboard