When producing my ancillary tasks I tried to keep themes and the tone from my video in mind.
I chose to do the digipak and advert as they were the most straight forward way of continuing ideas from my video on to static visual projects.
The video is very lighthearted and fun, to continue this i gave the photography of the ancillary tasks a green tone, this is a neutral and happy colour. I then added mukti-coloured stars to show the fun side of the video and emphasize the youthful characters in the production. I used oner of the female charcters in the video as the main focus point of both the digipak and advert, this kept the theme of love and romance prominant to the overall production. On the inside cover is a locket with a 'J' (for the members of my band Jay, James and Jake) writen in it. This is a very traditional way of showing love and as a final reference to the video, the front door of one of the girl's in the video makes up the photography for the back cover of the digipak.
The ancillary tasks compliment the mood and tone of the video, giviong off the idea of fun-loving, care-free young lovers.
The way the digipak and advert have references back to the video make it clear that all three pieces belong together and they each give each other more meaning and clarity.
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You clearly understand the relationship in terms of brand identity and representation of genre, however, to show proficient understanding I think you need to consider the role of the ancillary texts as commercial products.
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